.

From Penzance to Shetland - St Austell Brewery launches all-British session pale ale in supermarkets across the UK

St Austell Brewery has launched Anthem, a 3.4% ABV British session pale ale, nationwide in supermarkets for the first time. Previously only available in cask (3.8% ABV) across St Austell Brewery’s pub estate in the South West as well as independent pubs since 2022, beer lovers can now enjoy Anthem session pale ale (3.4% ABV) at home in cans. Anthem (4x440ml) is now available in over 650 Tesco stores across the UK, from Penzance to Shetland, as well as St Austell Brewery’s online shop. The launch is a real celebratory moment in St Austell Brewery’s 174-year history, with Anthem joining its growing range of lower-alcohol beers, alongside the award-winning Proper Job 0.5% IPA, launched last year, and Cornish Best (3.4%). Anthem is perfect for easy summer sipping or for those looking to moderate with a fresh and fruity beer.

Crafted by Brewing Director Georgina Young, this light and refreshing pale ale is made with 100% British ingredients, including malted barley grown in Cornwall and East Anglia, as well as Golden Naked Oats from Northamptonshire. Additionally, four UK-grown hop varieties – Target, Olicana, Jester, and Harlequin – bring the beer’s vibrant, fruit-packed flavours to life.

Georgina Young, Brewing Director at the independent, family-owned business, said: “We’re delighted to see Anthem join the ranks of Tribute, Proper Job, and korev as part of our fantastic beer portfolio, now available for people to enjoy at home.

“This beautifully light pale ale is bursting with juicy tropical notes of mango, peach, and apricot. With its slightly lower ABV of 3.4% in cans, it’s an easy-drinking, sessionable beer made with quality British ingredients – and despite the lower ABV, it doesn’t compromise on flavour.

“We’re especially proud of Anthem’s all-British lineup of ingredients. We work closely with our trusted network of suppliers to ensure we’re using the finest raw ingredients, showcasing the best of British brewing. The hops are exciting English varieties that emulate the juicy hop characteristics often associated with US beers. By sourcing our ingredients locally, we also support our sustainability efforts to reduce the environmental impact of our brewing operations.”

Anthem was the first core beer to be launched by Brewing Director Georgina Young in 2022 when it was introduced on bars in cask form. For those who prefer to enjoy a pint in the pub, Anthem (ABV 3.8%) is available across a selection of St Austell Brewery’s managed pubs in the West Country.

Alongside the launch of Anthem in cans, korev (4.8%), St Austell Brewery’s flagship lager, is also launching regionally in a new 10x440ml can format.